Az Zumar Ayah 15

فَٱعْبُدُواْ مَا شِئْتُم مِّن دُونِهِۦ‌ۗ قُلْ إِنَّ ٱلْخَـٰسِرِينَ ٱلَّذِينَ خَسِرُوٓاْ أَنفُسَهُمْ وَأَهْلِيهِمْ يَوْمَ ٱلْقِيَـٰمَةِ‌ۗ أَلَا ذَٲلِكَ هُوَ ٱلْخُسْرَانُ ٱلْمُبِينُ ١٥ Worship then whatever ?gods? you want instead of Him.” Say, “The ?true? losers are those who will lose themselves and their families on Judgment Day. That is indeed the clearest loss.”